How to See The Tool from a Customer’s Perspective?
Before investing in a portal that would convey extremely emotional, sensitive information, we had to understand what customers needed from it—as well as how it would affect company process. So, we set off on a “discovery” project intended to inform a site prototype. Our user-centered approach not only helped us create the prototype, but inspired Progenity to look at their brand, their audiences, and their main marketing site from this point-of-view, as well.
When we call Kalamuna, it’s like working with an in-house team. You get our challenges and our audience, and ensure we follow a solid process to deliver a product with tested and proven results.
Jessica Baer, Senior Creative Marketing Manager at Progenity Inc.