Screenshot of Greenbiz website

“The new site better reflects who we are as a company, showcasing our four main business activities along with our terrific team.”

Joel Makower Chairman & Executive Editor
Joel Makower, Chairman & Executive Editor at Greenbiz


An increasingly events-driven organization, GreenBiz came to us with complex web needs related to event management and promotion. Their aging Drupal 6 infrastructure required massive administrative overhead. Our initial goal was to build a robust microsite platform that would power their flagship events while decreasing maintenance time.


  • An events microsite system empowering staff to construct and customize entire event microsites via drag-and-drop widgets and workflows. Events have a session and track model, sponsor levels, and featured speaker profiles and displays.
  • We reimagined GreenBiz’ taxonomy system as a fluid framework that expresses how new ideas take hold, and connect to related and trending content.
  • We migrated and massaged tens of thousands of legacy news articles into a fresh new content framework, designed to streamline content management and increase user engagement.


  • GreenBiz’s staff has saved hours of time.
  • Mobile engagement has increased significantly.
  • The design now reflects the company’s modern, sharp future-forward brand.
  • Conference attendee conversions and participation has increased.
  • Nominated for best redesign by Min Magazine’s Best of the Web & Digital Awards.

Things we did

  • mobile-first design
  • Drupal migration
  • performance optimization
  • editorial workflows
  • microsites
  • SEO
  • responsive images
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